Suly Group

THE DEALERSHIP CHALLENGE

Dealerships face increasing pressure
to maximize service retention.

Large customer databases that are difficult to fully leverage
Limited internal resources for consistent follow-up
The Dealership Challenge
Missed service opportunities due to poor timing
Customers disengaging from irrelevant or excessive communication
The challenge is knowing who to contact,
when to contact them, and how.

WHAT IS RADAR SERVICE AI?

RADAR Service AI is a customer loyalty program
partially managed and powered by AI.

Designed specifically for automotive dealerships
Combines artificial intelligence, predictive modeling, and human expertise
Transforms customer data into actionable retention strategies
Delivers measurable results with minimal dealership workload

THE ROLE OF AI

Artificial intelligence is the engine behind RADAR Service AI.

Continuously analyzes customer and vehicle data
Identifies behavioral patterns and service habits
Learns from past results to optimize future performance
Supports smarter, faster, and more accurate decisions
AI enhances execution – it does not replace human expertise.

WHAT IS PREDICTIVE MODELING?

Predictive modeling allows RADAR
to anticipate customer behavior.

RADAR PREDICTS:
Which customers are most likely to return for service
Which clients are at risk of leaving the dealership
The ideal timing for customer contact
Actions with the highest probability of response

DATA SEGMENTATION PROCESS

From Raw Data to Actionable Intelligence

Before any outreach begins, RADAR Service AI prepares and structures your
customer data through a rigorous segmentation process.

Analysis

Review of customer, vehicle, and service history to identify patterns, gaps, and opportunities

Data Cleaning

Removal of duplicates, outdated records, and inconsistencies to ensure accuracy and reliability

Customer Classification

AI-driven segmentation based on behavior, renewal potential, risk level, and service timing

This process ensures that every action is based
on clean, relevant, and actionable data.

INTELLIGENT CLIENT SELECTION

Every customer interaction is driven
by data and relevance.

Customers are intelligently segmented
High-potential and at-risk clients are prioritized
Contact frequency is controlled to avoid over-solicitation
Each interaction is timely, personalized, and meaningful
Result: higher engagement, better retention, no harassment.

CUSTOMER CLASSIFICATION CATEGORIES

RADAR Service AI classifies customers into specific
segments based on ownership stage, service behavior,
and engine type (combustion vs electric).

New Owners
  • N0-C - Purchase thank you / First appointment (combustion)
  • N0-E - Purchase thank you / First appointment (electric)
  • N1-C - First maintenance due (combustion)
  • N1-E - First maintenance due (electric)
  • N2-C - Missed first maintenance (combustion)
  • N2-E - Missed first maintenance (electric)
  • N3-C - Missed first maintenance twice (combustion)
  • N3-E - Missed first maintenance twice (electric)
Recurring Service
  • S1-C - Recurring maintenance reminder (combustion)
  • S1-E - Recurring maintenance reminder (electric)
  • S2-C - Missed maintenance (combustion)
  • S2-E - Missed maintenance (electric)
  • S3-C - Missed maintenance twice (combustion)
  • S3-E - Missed maintenance twice (electric)
Inactive / No Maint. History
  • C0-C - Previous month's new service clients without maintenance (combustion)
  • C0-E - Previous month's new service clients without maintenance (electric)
  • C1-C - Clients from 6 months ago without maintenance history (combustion)
  • C1-E - Clients from 6 months ago without maintenance history (electric)
  • C2-C - No visit in 12 months, no maintenance history (combustion)
  • C2-E - No visit in 12 months, no maintenance history (electric)
  • C3-C - No visit in 18 months, no maintenance history (combustion)
  • C3-E - No visit in 18 months, no maintenance history (electric)

A FULLY MANAGED,
TURNKEY PROGRAM

RADAR Service AI is executed
entirely by SULY GROUP.

Exemples de chartes courriels et téléphones
SULY GROUP manages and sends all digital customer communications (emails/SMS)
Our centralized contact center handles all outbound service calls
Dealerships are relieved from daily follow-up activities
Execution is consistent, professional, and performance-driven

HIGHLY TRAINED CALL
AGENTS & DMS EXPERTISE

Logos des DMS : Xtime, CDKGlobal, PBS, SERTI, Reynolds

Our centralized call agents are fully
trained to deliver results.

Specialized training in service appointment booking
Ability to navigate and schedule appointments in all dealership DMS platforms
Guaranteed contact rate: 60-70%
Seamless integration with each dealership's processes
Professional, brand-aligned customer interactions
This ensures a smooth experience for both customers and dealerships.

CENTRALIZED OUTREACH
AT THE RIGHT TIME

AI defines the strategy – our experts execute.

Right customers

Predictive modeling identifies
the right customers

Optimal

AI determines the optimal
moment for outreach

Right time

Our agents contact customers
at the right time

Targeted

Follow-ups are relevant, efficient,
and highly targeted

GUARANTEED
CONTACT RATE

RADAR Service AI delivers
measurable calling performance.

Guaranteed customer contact rate of
60–70% on outbound calls
Multiple intelligent contact attempts
based on AI recommendations
Optimized call timing
to maximize reach
Consistent performance tracking
and quality control
Higher reach equals higher appointment
and retention potential.

DIGITAL (EMAIL/SMS)
COMMUNICATIONS
MANAGED BY EXPERTS

All customer emails/SMS are
professionally managed by SULY GROUP
and its graphic design team.

Strategically written
and branded communications
Triggered by AI-driven recommendations
Personalized based on customer
behavior and service history
Continuously monitored
and optimized for performance

UNLIMITED DIGITAL
CAMPAIGNS

Exemples de campagnes courriels numériques (Genesis, Audi, VW, Toyota, Kia)

MONTHLY PRODUCTION
REPORT

Tableau du rapport de production mensuel

DAILY ACTIVITY PLANNING

RADAR transforms predictions
into daily execution.

AI prioritizes high-impact opportunities
Daily outreach activities are
structured and planned
Our central team executes
all follow-ups
Every action is tracked and
measured in real time
Dealership teams stay focused on in-store operations.

STRUCTURED MONTHLY
COMMUNICATION STRATEGY

RADAR Service AI follows a structured and balanced monthly
outreach plan to maximize results without over-solicitation.

Monthly communication lists are strategically
divided in up to 4 weekly outreaches
The same lists are also split
into weekly centralized call waves
Outreach timing is optimized using AI
and predictive modeling
Ensures steady, consistent contact
throughout the month
This approach guarantees high reach, controlled
frequency, and optimal customer engagement.

REAL-TIME REPORTING
& FULL TRANSPARENCY

Dealerships maintain complete
visibility at all times.

Real-time weekly reports.
Clear tracking of calls,
emails, appointments, and retention
Data-driven insights for managers and
decision-makers
Continuous optimization
based on results

HUMAN EXPERTISE + AI

RADAR Service AI is built on a
powerful hybrid model.

Speed & Precision

AI delivers speed, precision,
and predictive intelligence

Human Expertise

Human expertise ensures execution
quality and customer care

Powered Together

Together, they drive consistent
and measurable performance

KEY BENEFITS
FOR THE DEALERSHIP

With RADAR Service AI, dealerships benefit from:

Increased service
retention

Higher appointment show
and conversion rates

Guaranteed customer
reach of 60-70%

Reduced internal
workload

Smarter use of
customer data

Improved customer
experience

Increased long-term
profitability

A MARKED TECHNOLOGICAL SHIFT

RADAR Service AI represents the next generation of service retention.

From manual follow-ups to
intelligent automation

From internal workload to
centralized expert execution

From intuition-based decisions
to AI-driven strategy

This is not just a tool — it's a strategic evolution.

CONCLUSION

RADAR Service AI combines:

Artificial
intelligence

Predictive modeling

Centralized email
and call execution

Trained
appointment-setting
agents

Full DMS compatibility

Guaranteed reach
performance

To deliver smarter retention, stronger results,
and a future-ready approach to service. Contact us : info@suly.ca
Join us

6000 Boul. De Rome, #300
Brossard
(QUEBEC) J4Z 3T5

450 465-3575
1 888 610-3575
info@suly.ca
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