Exclusive private sales events

At Suly, we understand that private sales are exclusive events designed to maximize in-store traffic and boost your sales. Strategically organized, they provide a unique opportunity to achieve exceptional business results through targeted marketing, precise data segmentation, and rigorous follow-up calls. Our events are built on several of our essential pillars:

Targeting Customers: Precise and Personalized Selection

Suly is committed to meticulously gathering information related to the event to create the best customer list. Targeting focuses on potentially interested clients, ensuring a more effective and personalized approach.

The goal here is to select clients most likely to respond positively to the event while considering their language preferences and purchasing history. We have segmentation experts, but feel free to customize your criteria according to your needs!

It’s not enough to target potential buyers; we also ensure that the customer list is accurate and relevant. To this end, we focus on eliminating duplicates and validating information to avoid redundant contacts.

Through this process, each interaction with the customer is optimized, avoiding errors that could undermine the campaign’s effectiveness.

Visual design and digital sending: Customized marketing

Another key aspect of private sales with Suly lies in visual design and digital communication. The success of our events largely depends on how they are presented to clients. To this end, we create highly personalized and visually appealing digital invitations. Two approaches are possible:

  • Creation of a unique visual: Developing a specific design for the event.
  • Adaptation of an existing template: Utilizing an already available template and customizing it to fit your dealership’s needs.
  • These invitations are then sent via email to the identified customer list, accompanied by all relevant offers and details. Additionally, we provide the option to schedule appointments through a dedicated landing page, and a reminder SMS is also sent to ensure a high participation rate.

    OFFER THE FEELING
    OF EXCLUSIVITY

    SULY | Loyalty agency in the automotive industry
    SULY | Loyalty agency in the automotive industry
    SULY | Loyalty agency in the automotive industry

    Follow-Up Calls: Ensuring Optimal Participation

    To ensure that targeted clients actually participate in the event, a follow-up calling campaign is established. This process is highly structured and involves:

  • Preparation of Call Scripts: These scripts are written in both French and English to accommodate the client’s language.
  • Multiple Attempts: Up to three call attempts are made per client, with a target reach rate of 60%.
  • Comprehensive Note-Taking: Each call is followed by detailed note-taking to ensure optimal follow-up.
  • Confirmation Calls: Appointments are confirmed 24 to 48 hours before the event.
  • This step helps reinforce the relationship with the client and significantly increases the participation rate in the private sale.

    The Event: A Smooth and Professional Customer Experience

    On the day of the event, it is essential that the customer experience is seamless and well-organized. A Suly event manager is present on-site to welcome clients, guide them throughout the sale, and manage additional appointments. The following elements contribute to the success of the day:

  • Event setup :Creating an atmosphere conducive to purchasing with visual supports in the dealership (POS kit) that enhance enthusiasm.
  • Tracking visits and sales :A rigorous follow-up of visits and sales allows for real-time adjustments to maximize the event's impact.
  • At Suly, a private sale is well-organized and relies on intelligent data segmentation, tailored visual communication, and rigorous customer follow-up. With our expertise in marketing, segmentation, and follow-up calls, we offer a comprehensive solution that stimulates your sales and strengthens customer engagement while ensuring the integrity of your database.

    Contact us: info@suly.ca